Portfolio
AMS Schools
Industry
Manufacturing | American Modular Systems is California’s leading modular manufacturer
Role
Creative Director | Design Lead
Client
American Modular Systems
Project
Interactive Trade Show + Trade Show Marketing Campaign
Digital Marketer
Project
Problem
American Modular Systems is the largest modular classroom manufacturer in CA and needed a solution that would make an impact and drive sales with potential prospects at their shows.
Solution
Created an entire smart booth experience that would allow potential prospects to create their own sales experience by interacting with a number of different software applications to educate themselves on the benefits of choosing AMS.
Creative Direction + Lead Designer
Scope
Scope of Project
Trivia Touch Screen Application Design
AMS Products Showcase Touch Screen Application Design Brand Story Touch Screen Application Design
Pre-Show Digital Marketing Campaign Strategy + Collateral Design
SEO Management
Results
AMS saw an increased turnout at their trade show booth and much more engagement with their educational materials. More leads were collected from prospective buyers through the touch screen apps themselves making it even easier to collect user information for sales and followup.
Trade Show marketing
Outreach
Pre-Event Marketing
Digital marketing content was developed to attract and engage potential AMS clients. After conducting buyer personas, we created content that would attract downloads and trade show event attendees.
- Led campaign collateral design optimized for conversions and event booth visits.
- eBooks, video attraction loops, and one-pagers were designed and developed to increase engagement.
- Mood boards were created to establish the visual identity for the pre-event marketing campaigns.
Interactive Touch Screen Experience
Interactive
High Tech Smart Booths for Events
I led strategic briefs and design of an interactive touch screen experience for all potential AMS clients to be used at their trade shows.
